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When 173 bankers,
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What are Wall Street jocks doing donning gear from a yoga chain? It’s all part of Lululemon’s effort to persuade American men to wear a brand long associated with women. The Vancouver based company,
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Lululemon is actually preparing to open a huge store in Burlington’s Mapleview Mall on Aug,
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The charity event in New York,
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"There’s a ‘soft’ stigma around yoga and yoga related things being for women,
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Lululemon’s push into menswear comes as the chain tries to rekindle growth and replace several executives,
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"All my boxers are Lulu,
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Michaels figures he’s spent about $10,
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Partnering with the decathlon connects the Lululemon brand with men who may see yoga and the clothing as feminine or only know the company through women in their lives,
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"To wear Lululemon one time is to create a relationship with the brand,
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A second aim is to turn Wall Streeters onto yoga,
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It was a reminder that Lululemon is far from alone in the market for men’s athletic apparel. Even as the yogawear chain chases men,
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Lululemon must also compete with entrenched rivals such as Nike Inc. and Adidas AG that offer lower prices and sponsor high profile athletes. Lululemon men’s short sleeve running T shirts start at $58,
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With the decathlon partnership,
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"When people like the product,
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Avidan Pell,
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While Pell said he isn’t embarrassed wearing the clothing even to a Mets game he’s glad the logo is small and is unlikely to bring up the brand with his male pals,
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"I can wear them out and about without looking weird,
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